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Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092324336-5PXCTLZUE3AV980C7KQE/Lease+Summary+pt+2.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092332112-Y5F8WQW13VTG0DNJUQ9O/Sign+1.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092333600-VNOW0ABLHJXOYKBVTZB7/Sign+2.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092334534-E3Y9NFAN3IM2NV85L3G9/Sign+3.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092337961-1VM9Z1IAWI8SWN30AYSJ/Sign+4.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092338455-2P5681FYXPPW09P7FVGW/Sign+5.png Home - Generic Ecomm Demo https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1606092317317-F5QPDODDN20GTO76F85S/Confirmation.png Home - Generic Ecomm Demo https://www.jessicawhite.co/home/2016/2/8/mobileonboarding monthly 0.5 2020-11-23 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864118472-8T3JYA6P5GMAM6H9YMAS/MO3.png Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552868014665-H2H6VDRHS0V69647NOL7/MO14.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864482500-AK852BFECPIENUGUP16I/MO7.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552867985457-1HSP20I3I5HH8EB3GI2N/image-asset.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552867823788-J7QNHI789M1HZRQ7FNI2/MO9.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552867905146-V2M2D25ARH9S1ZUGIWSZ/MO11.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552868070670-3JD22HMJ1CIIISLM40RE/image-asset.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552868087870-L1L6NUPFIG9H5GK87O4Z/image-asset.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552863660912-ZYUP0I8UDHPVJ2DCD06F/MO1.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864241307-BOJVUFNEP4QUFRS8FBWU/MO3.png Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864242025-KRGJE4LRX3TYXR8AYCKI/MO4.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864242451-IUM1FU6C81FK0RAO5BJ1/MO5.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552864242540-DX7LG5M5LHUYOSJH6809/MO6.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552867875917-Y86ICSWHX3GBSIMJZEGS/image-asset.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552863689678-JY2P8VBUIDWPJN1OLZYR/MO2.jpeg Home - Domo's Mobile Onboarding https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552867960503-6Y123MSE5ZGE5JG31ACK/MO12.jpeg Home - Domo's Mobile Onboarding https://www.jessicawhite.co/home/2016/2/6/luxe-style-and-luxe-stay-at-lake-lucerne monthly 0.5 2020-11-23 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573115930-ESN4SRC1OUTY38FFB1HZ/persona7.jpeg Home - Domo Personas - Nothing Personal The reason for this is not that mobile is less popular than the web version (though it is, fine), but because you cannot create any content on mobile — it is only for consumption. Therefore, if something is broken on someone’s phone, it is still a web problem. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574156847-2KQPU9PB9LW17CO76A6S/persona13.jpeg Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574102807-02DZTR2TQE7I6KR1R8BA/persona12.jpeg Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573632844-WU92KWKIYSUZG5IPGLWL/persona11.jpeg Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573356179-HSAG8UGHIRC8O64M6HYO/persona9.jpeg Home - Domo Personas - Show Me the Data This Domo card was a huge asset that the design team had not previously known about. All of the data on incoming calls that we could ever want, that proved very useful in developing the final personas. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573232892-GIK833IZDBG7718QHNGD/persona8.jpeg Home - Domo Personas - And For You, Sir? I thought it would be telling to have our own people, who use and teach about Domo every single day, to tell us what they struggle with, and what users struggle the most to learn. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574417709-ZF2CUHJNADCFC7IIPCPL/persona15.jpeg Home - Domo Personas - Head of Domo University Focused on helping customers learn how to use Domo. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553572343343-7639OKV1UXL00OMAJS11/persona2.jpeg Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573576318-I5XMHOZSUP8ZSUQPUCLV/persona10.jpeg Home - Domo Personas - But WHY? While the Customer Support was able to give us raw data about WHAT our customers were doing, the Sales team gave me more insight on what drove people to buy or reject Domo in the first place. They could tell me more about WHY the customer was doing what they were, which was as you can imagine, also incredibly useful. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553573014557-4HE8ZK917EAUWSW5YP9C/Persona5.jpeg Home - Domo Personas - Can I Help You? Connectors are what allow you to upload your data from a source like excel, cards are what displays the data, and data manipulation, well, you get the idea. It’s how you tweak the data in order to present it. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553572916138-8ZHUYAMY58FGL2YECENI/persona4.jpeg Home - Domo Personas - Good Question Below is the first question I asked. I wanted a general idea of the problems people were experiencing, and who was experiencing them. Their job title was the thing I most wanted, and what was most difficult to get. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574664517-317GG8TLBJVYAPJM2XIE/persona16.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574670059-ZE4OXMH025NIJPUSOQBH/persona17.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574672437-TSODY61CMUDHZNTC6W91/persona18.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574676364-UTO366S8H36CGEE6QFA9/persona19.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574678812-2NEY3M8MEQJEABJSDFQB/persona20.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574681790-EX6UF70RZNSBICX0VBB4/persona21.png Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553574357478-ORB4ORBHZRAIW8JVM8BU/image-asset.jpeg Home - Domo Personas https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1553572631576-5L188WCV4CK5JBSJPI9A/persona3.jpeg Home - Domo Personas - The Missing Links I explained to these gentlemen that I was attempting to learn more about our users, in order to in the end, make five different personas that the team could design for. This got them thinking, as I hoped it would, about what different personas they had noticed in their job each day. https://www.jessicawhite.co/home/2020/11/18/asea-mobile monthly 0.5 2020-11-23 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605750263703-OP0RC6A3Y1GG0Y80P1TY/Wf1.png Home - Recruitment App https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605750263887-YCUBYU0KDONKLCFYTZLV/WF2.png Home - Recruitment App https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605750264972-JVQPTUY5MHQQAR19NOFZ/WF3.png Home - Recruitment App https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605750265302-DHG8O5I4FBLMBFOYEGLC/WF4.png Home - Recruitment App https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605752264215-L1PU0XEKB15R9GBNDKTU/Artboard+%E2%80%93+6.png Home - Recruitment App https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1605752282666-O0U3G27OZRTTMDQO6BM3/Artboard+%E2%80%93+17.png Home - 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ASEA Business Coach https://www.jessicawhite.co/home/mobile/centsible monthly 0.5 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552359386462-H27UB3RD6D3NF54A72M9/wireframes3.png Home - Centsible https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552358586887-RS5G52AFH8F253E6R24L/user.png Home - Centsible I created this persona to help us focus on the user’s goals. https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552359326733-QBPFQBZVTCD55INWZ8V7/wireframes1.png Home - Centsible https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552075718889-CD47MSYL5D9TQ58FSMQ4/Centsible+Main.png Home - Centsible For improving American’s financial literacy https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552359342977-ENMU5GGBUTXJM3LI1DJJ/wireframes2.png Home - Centsible https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552359964072-XVU6M82VWIMFC4FQYAOJ/Centsible+Main.png Home - Centsible https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552359088230-QWAQRACGBDI4V2PGP6G9/stickies.jpg Home - Centsible https://www.jessicawhite.co/home/2016/2/16/buildingastandardsguide monthly 0.5 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535898090-QX1VGVZOGUDQS21QMAVO/guide13.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535684158-M0CE74I617IR9GJP4RN9/image-asset.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535792993-PJ32LP2YZ4J3Q4EKE3KJ/guide9.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535818710-R551HNR76ND75GF7PZOC/guide10.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535600631-KVZFDAS6T4VPUA8O1EPB/guide4.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535657026-SD7LEJ3IIKFH2H3D0842/guide6.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535777442-5ORDWI3QQKOXOW3PGEDP/image-asset.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535513222-NF3RIK8HLQQLTN8Z8U3D/Guide1.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535537988-D99VTKXHV1Z4LAYVT25H/Guide2.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535635157-ZLN36EYGEU6YOK6PRJAU/image-asset.png Home - Building a Standards Guide https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1552535846663-SIA4191AXIQ9RUCRWCTE/guide11.png Home - Building a Standards Guide https://www.jessicawhite.co/home/2019/3/30/diamond-life monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5c7da36911f7845f734e38e7/1554002689250-7CVPZZMWP9NQM4DB3D0J/Extraordinary+Experience.png Home - 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